Susan Squires is a retired associate professor in the Department of Anthropology at the University of North Texas and is teaching on modified service. While she is best known for her expertise on customer insights research, she is currently investigating the potential of social networks as a mechanism for engaging Newfoundland fishing outports in collaborative governance. Previously she was a Senior Researcher and Team Lead at Trinity College Dublin where she conducted research on the factors contributing to loneliness in older Irish adults and the negative impact these factors have on overall health. Past customer insight projects include evaluative research for the Department of Education's initiative in Science, Math and Technology; mapping workflow of computational scientists on a special project for the Department of Energy studying issues of productivity for the next generation supercomputer; and, led ethnographic research for a range of technology companies. Her edited book, Creating Breakthrough Ideas (2002), chronicles the application of her research theory and methodology as used by anthropologists in business and design. Her work has been featured in publications such as USA Today, New York Times, San Francisco Chronicle, Christian Science Monitor, and Industry Standard. She received her Ph.D. in Anthropology from Boston University.